12 clients. 60 competitors. Infinite client questions about what their rivals are doing. TheDrop monitors every competitive landscape across your client accounts and delivers client-ready intel briefs on your schedule — daily, MWF, or weekly. Every signal archived in Intel HQ — your searchable intelligence command center. Stop researching. Start advising.
Built for agencies that manage competitive intelligence across client accounts — and can't afford to hire a CI analyst for every retainer.
Every retainer client has competitors making moves right now. Pricing changes, product launches, funding rounds, hiring surges. When a client emails “did you see what X just did?” and you didn't — that's a retention problem.
Configure each client's competitor set once. TheDrop monitors every landscape, every day. You brief clients instead of researching for them.
Not a raw data feed. A client-organized brief — what moved across each account's landscape, why it matters, and the conversation to have with your client before they ask.
Hiring a CI analyst. Billing unbillable research hours. Cobbling together Google Alerts per client. None of these scale. TheDrop does.
| ⚡ theDrop | Manual Research Hours | Crayon / Klue | |
|---|---|---|---|
| Cost | $49/mo Covers all client accounts |
$800–$2K/mo 20–50 hours @ $40–$80/hr unbillable |
$15K–$50K/yr Per client or enterprise contract |
| Multi-client coverage | ✓ All accounts Configure each client set once; runs forever |
✗ Per client effort Coverage degrades as roster grows |
~ Possible but expensive per client license |
| Client-ready format | ✓ Ready to forward Organized by client. Forward or use as briefing prep. |
✗ Hours to write You research, synthesize, format from scratch |
~ Dashboard you log into. You still write the summary. |
| Scales with client roster | ✓ Linear Add clients, add URLs. Same time investment. |
✗ Bottleneck More clients = more hours = squeezed margins |
✗ Cost scales linearly Each client = another license negotiation |
| Proactive client briefing | ✓ Daily, MWF, or weekly You brief before they ask. On your schedule. |
~ When you remember / have time | ~ When you log in and run a report |
“A client's competitor raised a Series B and rebranded the same week. I sent the brief before the client even saw the news. That one proactive email extended our retainer by 6 months. No other tool would've caught it.”
“We were spending 3 hours per client per week on manual competitive research. TheDrop cut that to zero for most accounts. We reinvested those hours into strategy work we could actually charge for.”
“A client asked me if I saw a competitor's pricing change. I sent them the brief from that morning before they finished the sentence. That's the kind of moment that makes clients feel like you're working for them 24/7.”
We're early. First 50 members get founding rates — the price you join at is the price you keep forever.
Your clients' competitors are moving right now. Pricing changed. A round closed. A feature shipped. You'll know about it Monday morning — before your client does. Start with a 7-day free trial. No card required.
Check your inbox — we'll have your first brief ready Monday morning. Your clients won't know what hit them.