You run the mission.
We run the intel.
theDrop was built on a simple observation: the intelligence gap between those with deep resources and everyone else isn't about capability — it's about access. We closed it.
The Problem We Couldn't Ignore
Competitive intelligence tools like Crayon and Klue are genuinely impressive. They track every competitor move, summarize it automatically, and deliver it to your team in a clean dashboard. Series B and C companies love them. They start at $30,000 per year.
Founders, investors, and operators — the ones who most need to know what's happening in their market — are left doing manual Google searches, checking sites when they remember, and piecing together intel from the occasional tweet. That's not a strategy. That's hoping you don't get blindsided.
Meanwhile, the competitor with 5x your budget has an analyst watching your every move. They see you coming. You don't see them.
"I spent two days every month doing manual competitor research. TheDrop gave me that time back — and the intel is better than what I was doing myself."— Early founding member, B2B SaaS founder
The Founding Story
TheDrop was built by Jason Duplessie, a founder who got tired of flying blind. After spending years building products in competitive markets, he kept running into the same wall: the intelligence gap. Funded competitors had dedicated research resources. He had late nights and Google.
The insight was that the problem isn't one thing — it's a stack. Too expensive: enterprise CI runs $15K–50K+/year, which prices out every founder, SMB, and entrepreneur who isn't burning VC money. DIY is fragile: rolling your own competitive monitoring looks free until it consumes 3–5 hours a week just keeping the automations from breaking. Automated wrong: even when DIY setups run reliably, the output is incomplete or inaccurate — not usable intelligence for a busy operator. Software burden: mid-tier tools still demand dashboards to learn, filters to configure, and integrations to babysit — another complex tool to manage on top of everything else. Analyst gap: turning raw signals into strategic, actionable intelligence requires a trained eye. That's a full-time hire. Most businesses can't afford that. Broken delivery: nobody logs into a dashboard unprompted. The best intelligence in the world is worthless if you have to go fetch it.
What operators actually need is different: a brief, in your inbox, on your schedule — daily, MWF, or weekly — that tells you what changed and what to do about it. No dashboard to learn. No automations to babysit. No analyst to hire. Just the drop.
The first version was a Python script. Then a proper service. Now it's a platform that monitors markets 24/7 and delivers analyst-quality briefs to your inbox on your schedule — daily, MWF, or weekly — whether you're building software, running a real estate firm, investing in a sector, consulting across industries, or competing in any other market. If the market matters to you, TheDrop was built for you.
Every failed company he started, every job he had, every experience in life taught him — often at great expense — that the less informed lose. Jason's attempts to avoid those lessons became expensive. TheDrop is his attempt to help founders not make the same mistakes. He's introducing a clever way to deliver and receive competitive intelligence, simplifying the delivery, convenience, and accessibility of enterprise-level CI by closing the gap for himself, his partners, and now his founding members.
What We're Building
theDrop is autonomous market intelligence for founders, investors, operators, and anyone tracking a market that matters to them. We are industry-agnostic by design. SaaS founders, real estate professionals, healthcare operators, VCs tracking portfolio sectors, consultants monitoring client markets, agencies watching competitive landscapes — no company required. If the market matters to you, TheDrop was built for you.
Every day, our system monitors websites, job postings, social channels, press releases, and public signals across the markets you're watching. It synthesizes that raw data into a brief that answers one question: what moved in your market this week?
The Founding Member Offer
TheDrop is live and taking founding members now. Founding member pricing locks in at $49/month for life (a 67% discount vs. $149/month at public launch) and includes everything: up to 5 competitors, all three brief formats (Signal / Context / Play), full Intel HQ access (searchable archive, signal timeline, trend charts), and direct founder access.
There are a limited number of founding member spots. When they're gone, public pricing applies.
Claim your founding member spot
Locks in $49/month forever. Only 50 spots — price goes to $149/month at public launch.
Claim Your Spot →